Running a hospitality business is one of the hardest things you can do. The margins are thin, the demands are relentless, and most advice you get comes from people who've never actually stood in your shoes.
We have.
Plate & Profit exists for the operators, owners, and hospitality groups who are ready to stop putting out fires and start building something that lasts.
Meet Our Founders
Steve, Co-Founder
Operations Strategist
Steve is a business strategist and operations leader with more than 30 years of experience helping restaurants and hospitality businesses grow, scale, and perform at their highest level.
His career includes leading a brand from 2 locations to over 50 internationally — generating more than $80 million in annual revenue while maintaining quality and profitability at every stage. That experience taught him what actually separates businesses that scale from ones that stall: strong systems, clear leadership, and relentless execution.
Steve has guided organizations through expansion, operational turnarounds, revenue growth initiatives, and structural change. His expertise spans operations, financial management, team development, process improvement, strategic planning, and licensing — giving him the range to work with independent operators and multi-unit franchise groups alike.
At Plate & Profit, Steve helps business owners move beyond the day-to-day and build the kind of foundation that makes long-term growth not just possible — but predictable.
Jenn, Co-Founder
Director of Brand & Client Experience
Jenn is a strategist, marketer, and brand builder who helps hospitality businesses grow — not just in revenue, but in reputation.
With 15+ years spanning every level of the industry — from the floor to corporate leadership — Jenn understands what actually drives guest loyalty, team performance, and sustainable profit. Her background in customer experience, marketing, content strategy, and business development gives her a perspective that's equal parts creative and operational.
Known for identifying opportunities others miss, Jenn specializes in helping businesses refine their messaging, strengthen their market presence, and build guest experiences that turn first-time visitors into regulars — and regulars into advocates.
At Plate & Profit, Jenn helps restaurants and hospitality brands clarify their identity, sharpen their brand, and create the kind of client experience that drives growth and lasting loyalty.